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Relationships & Behavior - Coggle Diagram
Relationships & Behavior
Value & Satisfaction
Consumption leads to Value
Transference creates value
Cultural Significance
Value is greater than satisfaction
Satisfaction is Post-Sale
delight
disgust
surprise
exhilaration
anger
etc
Authenticity
Positive Word-of-Mouth
Switching Behavior
Loyalty
Consumer Inertia?
Value?
Anti-Loyalty
Complaining
Also Post-Sale
Show Thanks
Listen
Apologize
Empathize
Explain how it will be corrected
Empower others to quickly correct the issue
Communicate Clearly
Consumer Revenge
Reactions
Doing Nothing
Denying Responsibility
Taking Responsibility
Releasing Information
Misbehaviors
Harmful to Others
Vulnerabilities
Deceptive Advertising
Harmful to Self
Compulsive Behaviors
Vices
Intentional or Not
Problem Behavior
Illegitimate Complaining
Harmful Products