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BUILDING LONG - TERM SUCCESS, : text: - Coggle Diagram
BUILDING LONG - TERM SUCCESS
Marketing
Relationship marketing
Life cycle
Loyalty
Service-dominant logic
Type of relationship
Crisis
Costumer value and satisfaction
Benefits
Internal marketing
Types of employees
Unfair costumers
Communication
4 levels of internal communication
Short term success
Medium term success
Long term success
Innovation
FINANCE
Creating shared value
Shareholder value
Measuring issues
Accrual accounting
How to measure
Historical cost
Deprival value
Fair value
Leadership and Management
Leadership -focus on people
Grint: 5 forms
Result
Position
Purpose
Process
Context
Leader
Outcomes
Followers
Person
Followership
Pierce and Dunham
Management - focus on business
Strategic leadership
Main idea
Leadership
Personnel
Motivation theories
Maslow's hierarchy of needs
Herzberg's two factor theory of motivation
OPERATION MANAGMENT
Operational risk
Likelihood
Rare
Unlikely
Likely
Almost certain
Impact
Minor
Major
Negligible
Severe
Risk
Reduce impact
Recover
Reduce likelihood
Event risk
Hazard
Human capital
Technology
Innovation
Innovation value chain
Customer failures
Supply chain
Politics of Business
Strategic thinking
Stakeholder analysis
Political contexts
Political astuteness
Quality and improvement
Quality system
Quality assurance
Quality control
Cost of quality
Seven key tools
Six sigma
Employment relations
Economic perspective
Type of negotiation
Employee inclusion
Employee participation
Legal perspective
Empowerment
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