Bandura:
Aim: To examine the effect of continual influence of a role model
Procedure: The 72 participants were split into 4 groups, 6 girls and 6 boys in each group. The first group saw an aggressive female, the second group saw an aggressive male, the third group saw a non aggressive female and the fourth group saw a non aggressive male.All groups had a modelling stage to get them comfortable in the setting before meeting the role model. In the aggressive model groups, the role model was physically aggressive to the toys in the room. In the non aggressive groups, the role model ignores the Bobo doll and plays with other toys calmly. Then the groups were moved to another room where they were all allowed to play with the toys, before the experimenter told them they couldn’t play with them anymore. In the last room, there were aggressive and non aggressive toys and the observers watched how the children behaved. They looked out for aggressive and non aggressive behaviours.
Conclusion: The conclusions drawn from this study show that children can learn behaviours from role models and that behaviour can be taught.