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MARKETING - Coggle Diagram
MARKETING
Creating
VALUE
COST
Monetry
Data
Time
BENEFITS
Functional
Emotional / Symbolic
Customer Satisfaction
Expectations
Performance
Building
Relationships
Customers/Consumers
Customer Loyalty
CRM
Suppliers, Producers, Wholesalers, Retailers, etc.
SCM
Stakeholders, Shareholders
Public, Society
Competitors, other organizations
Investors, FDI
Government
Appying Marketing Strategy
Segmentation
Targeting
Positioning
Sales Promotion
Sales
Price
Promotion / Communication
Advertising
PR
Internet / Digital Marketing (Social Media)
Product
Quality
R & D
Branding
Design
Packaging
Place / Distribution
Retailing
SCM
Logistics
People
Process
Physical Evidence / Tangibles