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Viral Marketing - Coggle Diagram
Viral Marketing
How social influence (SI) shapes behavior
Power of SI
affects all sorts of decisions
products people buy, health plans, grades they get in school
save for retirement, vote, or careers they choose
conformity
more likely to do sth if others are doing it
:question:
Reasons
informational influence
people
use others as information
information cascades
affects stock market
shortcut to judgment
stronger when people have less time/motivation
Normative Influence
Fit in, attain rewards & avoid ostracism
how might we stop people from conforming?
Number & consistency
more others - harder not to conform
consistency
is
important
Conformity
Implications
Wisdom of crowds
the crowd is only wise if they share different opinions
group think (worst)
To reduce that tendency
make choice private
Using SI to :arrow_up: success
When SI is anti-social
Conformity or Divergence
Made it Stick
SUCCESS
Simple
Unexpected
Concrete
Credible
Emotional Stories
Power of word of mouth
Social networks