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TOPIC K: Marketing and Society - Coggle Diagram
TOPIC K: Marketing and Society
CRITICISM
Society
too few social goods
cultural pollution
false wants and too much materialism
Business
barriers to entry
competitive marketing practices
acquisitions of competitors
Consumer
high-pressure selling
unsafe products
deceptive practices
packaging
pricing
promotion
planned obsolesence
high prices
advertising
mark-ups
distribution
poor service to disadvantaged customers
CONSUMER ACTION
Consumerism
Environmentalism
product stewardship
new clean technology
pollution prevention
sustainability vision
NON-PROFIT ORGANISATIONS
publish message
online oresence
branding
ETHICS
guidelines
customer service
pricing
advertising standards
product development
distributor relations
general ethics