Please enable JavaScript.
Coggle requires JavaScript to display documents.
CA1 summary - Coggle Diagram
CA1 summary
Maslow’s Hierarchy of Needs.
Love and Belonging
Friends, family, loved ones, significant other
Safety needs
Health, security, protection
Esteem
Self respect, self esteem, respect, freedoom
Physiological needs
Water, food, sleep, air ,shelter
Self actualization
Ones desire to be the best that they can
forms of innovation
Product
making modifications to existing products in the market
Example
e scooter, Tesla vehicle, auto CPR machine
service
making changes to a specific service for customers
exmaple
Grab, Gojek, manadoctor
Proecss
aims to improve automation and production effficency
example
KAIZEN, six sigma
invention vs innovation
invention
Something that does not exist before
people have no wants for it as it does not exist
something very new first in the world
examples
incandescent bulb
steam engine
Plane by right wing brothers
innovation
Invention add on with exploitation
Improved existing product
requires existing products
examples
chocolate flavoured milk
LED(Light Emitting Diode)
sparkling water
electric vehicles
Paces for innovation
Radical
Big changes
Example
Flying cars (propellor based)
Incremental
slow and small changes
example
Larger phone screen
Asking a plant questions
No responses
Example questions
Do you need water? food
Which gives us
Answers to our questions
Water
food
Medicine
Do you need medicine
what type of environment is the best for you
Strategies to gain insights
Observation
Customer behaviour
reaction to a specific pain point
timing
Severity of reaction
Interviewing and surveying
Crafting questions
Do's
Ask more open ended questions
reduce ranges such ass age to increase accuracy of age groups
Dont's
Avoid double barrelled questions
Avoid leading questions
avoid having closed ended questions to open ended questions
Body language
Approachable
Unapproachable
Preoccupied
using handphone
listening on earpiece
doing work on laptop
Introduction
Name
organization
Doing it for research
Design Thinking principles
EDIPT
Empathy
Interviews
Observation
Search online opinions
Define
Problem statement
Empathy map
Persona
Ideate
Think of ideas
sketching of ideas
Prototype
visual
functioning
Hybrid (combine visual and functioning)
Test and feedback
testing of prototype feasibility
gain feedback for targeted users
improvements
use feedback and return to prototype to modify it