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BRANDING Digital Brand Application AT2 - Coggle Diagram
BRANDING
Digital Brand Application
AT2
Due Date
Week 17 ( 04.June. 2023)
Technical Specification
Adobe InDesign / Photoshop / Illustrator
Brand Identity
A4(min. 2 page) Print ready PDF
Logo & Variation
Colour palette
Type
Key icon/button set
Digital Application
Provide the prototype URL
Size base on research of selected platform
To Submit
Smallest file size PDF of EVD
Naming convention
Branding_AT2_EVD_NAME
Digital File or URL of Prototype
Brand Identity
A4 Print ready PDF (min. 2 page)
Aim to Assessment
1. Planning
Unpacking the re-brief
Research
Demographic, target audience and competitor of the client
Current trends / identity systems / digital application use by competitors
Produce
Mood board : colour palette
SMP ( Sing Minded Proposition)
Concept Thumbnails
variety of logo / icons and buttons for using within app
Getting feedback on logo concept ( at least 3 people)
Conduct 3 Interview to target audience
What would require App to UX
Document for each interview & analyse
Discuss common expectation from UX
Describing list 5 key aspect that are critical to effective UX
Describing list 5 factor that could hinder the UX
what impact it would have on the user.
Research & consider user interaction patterns
Researching a delivery platform options for app
Document technical & industry standard
2. Development
2.1. Digital Process
logo / colour / type / icons
2.2. Research provide suitable functionality (best options)
2.3.What tools/ features using software accommodating of interaction patterns.
2.4. Documetation
Existing design libraries or UI kit that could be used to complete the work form researching
List details about resource why they would be suitable
2.5. Research and decumente
Web standard & typical screen size
Discuss the impact on design development
Discuss intellectual property relating to how they are managed in digital applications
2.6. Create a flowchart app / scans or digital sketches
getting a feedback from peers & teacher
2.7.Create a wireframe depicting the structure / layout of the main pages / scans or digital
inc. placeholders for navigation, text, media and links
2.8.Produce A mockup( complete designs)
using dummy text copy (appropriate headings/ source imagery)
Discuss with stakeholder/teacher & Get feedback
2.9.From research testing practice for digital products before their launch, list viable options
3.Finalisation
Proof screenshots for digital processing a developing the interactive prototype
Get a feedback & modification
Display Test UX
Develop 10 criteria for test
all must be observable & measurable
Describe benchmark to what would be determined as a successful result
Record your observations testing
interactive prototype with 3users
Document testing result
& make change as required
From the results recorded in the UX testing, what interaction & Ui refinements could be made to best meet the requirements of the project
Confirm all design for intellectual property