Please enable JavaScript.
Coggle requires JavaScript to display documents.
Branding: Digital Brand Application - Coggle Diagram
Branding: Digital Brand Application
Project Objective
Functionality and interactions
Part 1: Brand development: logo&variation, colour palette, type
Audience: younger, tech-savvy
Part 2: Digital application: flowchart, wireframes, mockups, prototype
Develop brand identity and mobile banking app for Micro Bank
Planning
Logo concept thumbnails
Thumbnail sketches for icons and buttons
Produce moodboard and SMP
Feedback and interview for user experience
Research current trends, identity system, digital applications of competitor
List 5 key aspects of UX and 5 factors that hinder UX
Research in demographic, target audience, competitors
Research interaction patterns
Research into platform options for apps, document technical and industry standards
Development
Research web standards, typical screen size, intellectual property
Create flowchart of app
Research existing design libraries/UI kits
Create wireframe depicting structure/layout of app main page (navigation, text, media, links)
Choose an industry standard software that can create app, tools and features in it
Produce mockup (complete designs) of app; create heading and source imagery
Finalise logo, colour, type, icons
Research testing practice for digital products
Finalisation
Create user experience test: develop 10 criteria (observable and measurable, achievable, realistic)
Establish benchmark forr successful result
Create interactive prototype, seek feedback and modifications
Test prototype with 3 users, record observations
UI refinement
Technical specifications
Brand Identity: min. 2 page A4 PDF, logo & variation, colour palette, type, key icon/button set
Digital Application: prototype URL, size based on platform
Due date: Week 17