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Leadership, Culture is a key aspect of the environment of a business -…
Leadership
Culture
globalised = multicultural
Want people of different cultures to work with you to expand the culture of the business
Support and motivate employees
Good behaviour
Good performance
Not always monetary
Herzberg 2 factor theory of motivation,1964
Good environment is key
Mazlow hierarchy of needs, 1943
Training and development for females
Females want to work at the company
Gender
Female representation in business
Females are portrayed as less confident by the media
Process
Pierce and Dunham, 1989
leaders actions influence others
Good energy, direction and focus of the business
Builds customer loyalty, trust
Followers
Each follows the other
Make customers want to purchase product / service
Culture is a key aspect of the environment of a business