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Persuasion, Behaviour, and Attitude - Coggle Diagram
Persuasion, Behaviour, and Attitude
Attitude Formation
Social Learning Theory
Attitude Accessibility
Self-Perception Theory
Cognitive Dissonance Theory
Psychological Theories of Persuasion
Elaboration Likelihood Model
Central Route
Perihperahl Route
Cognitive Dissonance Theory
Social Influence Theory
Foot-in-the-Door Technique
Asking for a larger reuqest then adding a smaller one on top
Door-in-the-Face Technique
Asking for a larger request then moving to smaller
Behavioural Attitudes
Theory of Planned Behavior
Reasoned Action Theory
ABC Model
Affective
Behavioural
Cognitive
Factors Affecting Persuasion
Message Content
Channel of Communication
Source Credibility
Audience Characteristics
Context
Ethical Considerations in Persuasion
Informed Consent
Do not Harm
Deception
Benificence
Manipulation
Attitude Change
Yale Commuincation Method
Message
Audience
Source
Elaboration Likelihood Model
Central Route
Credible Evidence
Usually about serious and relvenat issues
Data, Logic and Facts
Older Audiences
Peripheral Route
Assosciation with Postive Characteristics
Very Low Elaboration or Information
Usually about unimportant issues
Younger Audiences
Persuasion in Daily Life
Politics
Sales
Negotiations
Interpersonal Communication
Advertising
Persuasion Techniques
Consistency
Scarcity
Reciprocity
Authority
Social Proof