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Zara Case Study - Coggle Diagram
Zara Case Study
timeline
1985 Inditex was formed
1985 Jose Maria Castellano Rios joined
1975 Zara was opened
Castellano became CEO 1997
2003 POS disagreement
1995 PDAS introduced
Key Problem
The POS may need a change
Zara continued to use DOS even though it was no longer supported by Microsoft
Salgado insist on upgrading OS
Sanchez does not see the need for a change
If the vendor changed it to where they could no longer use the POS the stores would be in bad shape
Commercials decisions were not review by higher ups
The current fashion trends depended solely on the commercials
No formal justification for IT efforts
going wireless in the stores
Possible solution
Upgrade
Zara would have to worry if the vendor will change it to where the POS dosent work
Do not upgrade
The POS is not a problem now so why bother it
Stake holders
Salgado- head of IT for inditex, sanchez boss (wants upgrade)
Sanchez- technical lead for POS system (doesnt want upgrade)
Castello- IT manager (CEO 1997)
Ortega-founder of Zara
Store Managers
DC