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Lifestyle, Health and Pharmaceutical Marketing - Coggle Diagram

- - - - Request not justified medically.
      - Requests for branded medication rather than cheaper alternatives.
- - - - Often specifically targets patient activism through marketing activities.
      - Activity is widespread, and often disguised as 'patient education' programmes.
    - - Physician-Target Marketing - involves visits from personal sales reps, free lunches and paying for travel expenses amongst other directly targeted measures.
      - Detailing - involves providing explicit details about treatments and specifically spelling out the usefulness of medicines to doctors in the hop that they will prescribe the marketed products.
      - Sampling - when medication samples are given to doctors to give to patients, as it will increase the likelihood of prescribing the sampled medication.
      - Educational Events - are supported by drug companies constitute a further means of marketing products to doctors and other stakeholders.
    - - Extensive criticism has been levelled at media reporting and its influence on medicalisation.
      - Media reporting has been criticised as dramatized and sensationalised, and creating fear of medical conditions.