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Brand Equity & Value - Coggle Diagram

- - - - Consumer Preferences
      - Price Premiums
      - Consumer Perceptions
      - Price Trade-Offs
      - Residual Intangible Value
      - Loyalty
      - Awareness
      - Perceived Quality
      - Brand Knowledge
      - Consumer Learning
  - - - To take the organisation's share market price and subtract the tangible asset value.
      - To work directly with the organisation.
  - - - Services
      - Business-to-Business
      - Electronic Markeitng
  - - - Co-Branding
      - Brand Alliances
      - Networks
    - - Based on alliance between brands.
      - Based on less formal arrangements.
    - - Joint Promotions
      - Co-Branding
      - Alliances
      - Joint Ventures
- - - - Pre-Established Demand
      - Lower Selling Costs
      - Image & relationship Enhancement of Retailers with Consumers
      - Higher Margins
      - Better Inventory Management
  - - - 1. Value Equity - the end-customer's perspective of value
      - 2. Brand Equity - the end-customer's emotional and subjective assessment above the perception of value.
      - 3. Retention Equity - the end-customer's repeat purchase intention and loyalty.
    - - Customer Preference
      - Image and Customer Retention
      - Affinity for the Brand
- - - - Customer Relationships
      - Partner Relationship
    - - Faster Market Penetration
      - Price Premiums
      - Share Premium
      - Extensions
      - Reducing Sales Service Costs
      - Increased Loyalty
      - Retention
    - - Increasing Cash Flows
      - Enhancing Cash Flows
      - Reducing Volatility and Vulnerability of Cash Flows
      - Enhancing the Residual Value of Cash Flows
    - - The product development management
      - Supply chain management
      - Customer relationship management
  - - - Mega Relationships
      - Inter-Organisational Relationships
      - Mass Relationships
      - Individual Relationships
      - Nano Relationships
      - It provides details about how relationship value is created and managed by incorporating service processes associated with relationships including brand relationships.
  - - - Market governance is associated with discrete types of exchange.
      - Relational/Bilateral governance means more open-ended relationships