Please enable JavaScript.
Coggle requires JavaScript to display documents.
Business Analytics for Managers, Book link: http://ba-support.com/ -…
Business Analytics
for Managers
Chapter 1 The Business Analytics Model
1The BA Model
Chapter 2 Business Analytics at the Strategic Level
angles to read this chapter
Where are my competitors today?
What kind of market will we be operating in five years from now?
if the market is significantly changed compared to today, do we intend to lead or follow the competition on the information front?
4 scenarios
2.Link between Strategy and BA
no formal link between strategy and BA
primarily the individual processes’ owners, solely operating on an ad hoc basis—if indeed there is a BA function at all
not the strategy that defifines which information is to be generated by the BA function
BA supports strategy at a functional level
3The Relationships between Strategic Level and Functional Level
target
Specific,Measurable,Agreed,Realistic,Time-bound
purely reactive role in relation to the strategy function
specified objectives for rest of the organization, but no feedback
information as a strategic resource
5Information as a Strategic Resource
identifying central competitive parameters
understanding how this information can ensure
that the enterprise differentiates itself from its competitors
dialogue between the strategy and the BA functions
4Feedback Processes and Learning at the Strategic Level
formalized feedback procedure
improve performance in individual departments
Which Information Do We Prioritize?
Product innovation
enterprises delivering technical sales to specialists
eg :server solutions, data warehouse solutions, road paving, windmills
statistical methods
Correlation analysis
Principal component analyses
basket analysis
cross-sales analysis
cluster analysis
identify how many segments a business is serving
identify their characteristics.
unstructured data related to the health care industry
which products create the business’s income over its entire lifetime
which product attributes it would be relevant to develop for which customer segments
Customer intimacy
eg:Banks, insurance companies, telecoms
how to compose and develop individualized loyalty and income-generating customer programs
Operational excellence
capital-heavy businesses with significant initial investments
eg:Airlines, hotels, general logistics, production companies
which of its processes to strengthen and develop in relation to its own requirements and in relation to the strengths of competition
Chapter 3 Development and Deployment of Information at the Functional Level
Establishing Business Processes with the Rockart Model
Level 1: Identifying the Objectives
Level 2: Identifying an Operational Strategy
Level 3: Identifying the Critical Success Factors
Level 4: Identifying Lead and Lag Information
21
22
23
Optimizing Existing Business Processes
Which Process Should We Start With?
Customer Relationship Management Activities
Campaign Management
Product Development
Web Log Analyses
Pricing
Human Resource Development
Corporate Performance Management
Finance
Inventory Management
Supply Chain Management
A Catalogue of Ideas with Key Performance Indicators
Chapter 4 Business Analytics at the Analytical Level
101
3 requirements
Business competencies
Tool kit that is in order (method competencies)
Question 2: Determine whether hypothesis-driven analytics, or data-driven analytics can be expected to render the best decision support.
Question 1: Determine with the process owner whether the quantitative analytical competencies or the data manager and report developer competencies are required
Question 3: Determine whether the data-driven method has the objective of examining the correlation between one given dependent variable and a large number of other variables, or whether the objective is to identify different kindsof structures in data.
Technical understanding (data competencies)
Chapter 5 Business Analytics at the Data Warehouse Level
architecture and processes in a data warehouse
Chapter 6 The Company’s Collection of Source Data
Chapter 7 Structuring of a Business Analytics
Competency Center
Assessment and Prioritization of Business Analytics Projects
Intro
BA
scope-information systems
technological element
Human competencies
specific business processes
:
Delivering right decision support to right people at right time
handle business/ internal processes, knowing what customers want now & in the future
Delivering right decision support to right people & digital processes at right time
Book link:
http://ba-support.com/
