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Ethical Consumption - Coggle Diagram
Ethical Consumption
Typology and Motives
Pious Consumption
Peattie argues that religiously inspired consumption practices are different from other ethical consumption practices in 2 ways.
They are reliant on desire to adhere to a given principle, and avoidance of potential negative consequences resultant from non-adherence
Religious consumption principles are frequently ingrained in the consumer to such an extent that, even in a life-threatening situation, such as a famine, deviation from those principles becomes inconceivable or at least difficult to perform.
Patriotic Consumption
It is the idea that I try to buy what is local, this means that I am putting the money and ensuring that it remains in my local environement.
Peattie observes that such consumption practices predate the academic debate significantly, citing the purchasing of war bonds as a patriotic consumption choice, and drawing particular attention to the fact that these bonds offered lower rates of return than were generally available in the market at the time.
Green Consumption
It emerged as a consumer response to growing concerns about the limits of natural resources and concerns about the environmental impact of consumption praactices.
It typically places an emphasis on sustainable and environmentally friendly consumption practices, largely aiming for an overall consumption reduction.
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Responsible Consumption
Peattie uses the term responsible consumers for consumers who combine social and environmental motives.
Responsible consumers consequently base their consumption choices on an individual evaluation of the social-environmental behaviour of a company and adjust their consumption accordingly.
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Behaviour
Purchase Behaviour
Some of the motives described in the previous paragraphs are often linked to one type and stage of behaviour and are generally focused on a specific behavioural outcome.
The behavioural expression of ethical consumption behaviour can be typified by a continuum raging from strict anti-consumption to active encouragement of consumption, some of which can occur at the same time.
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Boycotts
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Consumer boycotts can cause reputational harm to companies, which has been argued to affect companies in more subtle and long-term ways, and to result in often significant increases of other pro-social claims by the target companies.
Buycotts
Will only buy thigs with a specific mark, that they are environmentally friendly.
They are specific campaigns encouraging purchase and consumption from a particular person/company/country.
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It is important to recognise that consumption extends beyond the mere purchasing of products and services,
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Theoretical Models
Economic Rational Models
Often assume that people make choices based on relatively rational considerations, aiming to maximise their own satisfaction.
CSR initiatives and branded ethical products pander to such a rationalist view. However, they also criticised that these products mark a shift in consumer culture away from compassionate consumption and towards a consumption culture where affluent consumers can purchase a feeling of superiority while creating an illusion of proximity to the most disadvantage.
When engaging in socially responsible conspicuous consumption, essentially self-interested motives such as prestige, promise of better health or taste compensate for the higher price paid.
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Mixed Models
It is essential to consider both when trying to model, predict or explain observed behaviour.
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