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ooni's STEEPLE - Coggle Diagram
ooni's STEEPLE
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Economic
The company may face technological challenges such as cybersecurity threats, data privacy concerns, and the need to adapt to new technologies.
Ooni has been able to leverage technology to improve its e-commerce platform and marketing efforts, which has contributed to the company's growth.
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Political
Trade war with US and China - 25% increase in prices (US biggest market & China manufactures 90% of products)
Regulations related to product safety, manufacturing, and marketing can impact Ooni's operations and profitability.
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Legal
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Ooni may face legal challenges related to intellectual property infringement, product liability, and compliance with regulations such as GDPR and CCPA.
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Ethical
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Ooni's commitment to ethical business practices, such as social responsibility and sustainability, may help the company build a positive reputation and maintain customer loyalty.
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