ooni's STEEPLE

Technological

Economic

Enviromental

Political

Legal

Ethical

Social

Back to basics cooking - informal

Gardens used as extension of home

Eating at Home-with family and Friends

Material advancements – High heat required for Pizza ovens

Small appliance market increase

E-commerce - crowd funding

The company may face technological challenges such as cybersecurity threats, data privacy concerns, and the need to adapt to new technologies.

Ooni has been able to leverage technology to improve its e-commerce platform and marketing efforts, which has contributed to the company's growth.

International – different in each country

Plant trees

1% of turnover impact fund

Source sustainable where can – e.g reduced packaging

Trade war with US and China - 25% increase in prices (US biggest market & China manufactures 90% of products)

Regulations related to product safety, manufacturing, and marketing can impact Ooni's operations and profitability.

Brexit - international employees

Importing to US - Duty

Ooni may face legal challenges related to intellectual property infringement, product liability, and compliance with regulations such as GDPR and CCPA.

International - each country has different laws

Follow partners standards too

Ooni's commitment to ethical business practices, such as social responsibility and sustainability, may help the company build a positive reputation and maintain customer loyalty.

Create own standards – E.G CQ checks Chinese manufacturers