These ideas have influenced the individualisation thesis of Giddens and Beck, who claim that individual self-interest now governs our actions. In the past, peoples lives were defined by traditional gender and family structures, with fixed roles that prevented them chooisng their own life course. They were expected to marry and play conventional gender roles in a traditional patriarchal family. Although oppressive, this family provided stability by defining each members role
Today, the patriarchal family has been undermined by individualism. We have become 'disembedded' from tradiitonal family structures, leaving us free to choose how we lead our lives. Giddens argues that one reason for this is greater gender equality.
Giddens argues that these changes have brought about the pure relationship. Rather than a relationship defined by law or tradition, or as for producing children, it exists solely to satisfy each partners needs. This means it lasts only as long as it continues to meet their needs.
The negotiated family: Beck argues that equality and individualism have created the negotiated family, which is not fixed but varies accoridng to its members wishes. Although more equal than the patriarchal family, it is less stable, because there is more emphasis on the needs of individuals, rather than those of the family, and individuals are free to leave if these are not met.