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Callistar :star: - Coggle Diagram

- - - - the user can be allowed to take a clothing piece off their chart (effectiveness)
      - the app is contain a warning if users app data is lost (safety)
      - Alt text form (accessibility)
      - needs to follow Australian government accessibility guidelines (accessibility)
      - the app/website to follow a consistent colour scheme (effectiveness/utility)
      - a help button can be used for users struggling (learnability)
    - - dataset of purchases to be recorded in the app
      - allow user to create a list of their favourite clothing which they want to purchase
      - allow users to interact with app and website for purchasing clothing options
      - show them different recommended clothing based off their previous purchases
      - feedback function given for improvements to app, website or different clothing designs
      - back button on each screen, making it easier for users to navigate in the website/app
    - - cart Screen
      - Checkout Screen
      - Home Screen (drop down options available to explore)
      - Clothing screen (different options on left available for helping users choose)
      - help screen
    - - Checkout page
      - cart screen
      - Home page
      - help (like button shown on this page) shown on all screens
    - - Undecided yet....
  - - - title of page
      - login, sign up
  - - - ensuring the authenticity of the information
      - data to be genuine and trustworthy for users
    - - information to be accessed by users easily and efficiently
      - reliable access for users
    - - protecting users information from outsiders
      - sensitive data to be shown and accessed by only the user
      - Encryption password is considered for keep breaches to a low
    - - APP7: direct marketing, information about the business used for marketing processes if privacy requirements and conditions are met
- - - - consistency of quality products being durable, customer loyalty, patented material, efficiency, innovation, and responsiveness to customers.
      - High Price Points: Lululemon's products are often priced higher than its competitors, which may deter some price-conscious consumers from purchasing them.
    - - Their USP (unique selling proposition) was around creating aesthetic clothing for the gym industry in a time when brands were producing oversized, simple garments for the average bodybuilder.
      - EXPENSIVE. Hard to get hold of, sell out fast. Few restocks. Legging issues.Limited product portfolio and it is One sales channel (website)