Please enable JavaScript.
Coggle requires JavaScript to display documents.
TOPIC J: Global Marketing - Coggle Diagram
TOPIC J: Global Marketing
CONSIDERATIONS
when entering
economic factors
sociocultural factors
geographic characteristics
political and legal factors
demographic characteristics
ENTRY STRATEGIES
Joint Venture
contract manufacture
management contracting
licencing
joint ownership
Direct Investment
Exporting
indirect
export houses
trade companies
domestic purchasing
direct