Phizzworld
Target Audience
13-18 because they are most likely to purchase the drink from local shops before or after school
30+ because we want to take them back to retro times when they were growing up
Genre
images
Purpose
to promote a new drinks brand called "Phizzworld"
to influence our audience to purchase the drink
to entertain = this can be done via our campaigns to ensure people remember Phizzworld
to increase brand awareness
Picture of the drink in centre of the poster
Our target audience holding the drink
picture of strawberry laces
peoples reviews
colours
red = this is the main colour of the drink
blue = this is the complimentary colour to red so it will stand out and be eye catching
white against the red background will make it more accessible and easier to read for people who may have eye impairments
Fonts
Bold fonts such as "ultra" or "permanent marker" so people can read it without struggling
"indie flower" or "Gloria Hallejuah" are fonts that may appeal to younger audiences as they are more simple and more fun looking
music
medium to be used
Upbeat music as this will attract peoples attention and perhaps make them remember Phizzworld compared to other competitors drinks that do not feature music in their adverts
simple music. instrumental low music will ensure that the attention is not taken away from the actual drink but gives the advert to ensure it is not boring or bleak
billboard/ poster as this will reach both taret audiences as walking past to go to work or school their attention will be pulled towards the billboard
radio advert targets a larger more wide demographic as lots of people listen to the radio whilst in the car so it will capture their attention and make them want to listen due to the jingle etc used
social media is likely to target our younger audiences as they will be scrolling through their feeds and they will more likely be interested in clicking on the links attached t the social media post