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Issues in Branding, Royal Enfield Rider's Club, Maruti Suzuki's…
Issues in Branding
Brand Communities
- long-term business strategy, not just a marketing campaign.
- Focus: serving the needs of community members, not just promoting the brand.
- Can help build brand loyalty and reputation.
- Healthy conflict can lead to growth and learning within a community.
- Everyone has a role to play in a brand community, including the brand itself.
Online Branding
- Online branding is crucial in today's digital era.
- A well-designed website, engaging social media content, and targeted digital marketing campaigns.
- Monitor their online reputation and respond to customer feedback promptly.
- Online branding helps build customer loyalty and grow businesses in a competitive market.
- Requires continuous effort and adaptation to keep up with digital trends and changes.
Sports Branding
- Creating a unique visual identity for a team or athlete.
- Messaging, brand experience, and fan engagement.
- Personalized messaging, exclusive content, and interactive experiences enhance fan engagement.
- Partnerships with other brands can expand reach and provide new opportunities.
- Requires consistent effort and adaptation to changing trends while maintaining core values.
Cause-related marketing
- partnering with a social cause to promote a brand or product
- help build brand reputation and loyalty while also supporting a worthy cause
- Cause they support must align with their values not exploitative or insincere
- connect with customers on a deeper level
Emotional Branding
- Emotional connection between a brand and its target market
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- Differentiate the brand from its competitors
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