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Brand Equity - Coggle Diagram
Brand Equity
Sources of Brand Equity: FLAAAPP
Familiarity
Loyalty
Image & Personality
Preference
Associations
Availability
Awareness
Strategic Brand Management Process:
Identifying and developing brand plans
The Brand Positioning Model
The Brand Resonance Model
The Brand Value Chain
Competitive brand positioning
POD, POP, Brand Mantra, Mental Maps
Key concepts involved in brand planning
Designing and Implementing Brand Marketing Programs
Creating brand awareness
Building brand equity
Factors affecting knowledge-building process
Brand elements
Integrated Brand Marketing
Leveraging secondary associations
Measuring and Interpreting Brand Performance
Brand audit
Brand value chain
Brand equity measurement system
Brand tracking studies
Growing and Sustaining Brand Equity
Defining the brand architecture
Managing brand equity over time
Managing brand equity over geographical boundaries, cultures and market segments
Customer-Based Brand Equity Pyramid
Identity
Meaning
Response
Relatipships