TP1-Competitive Analysis&Co-opetitive Dynamics
P-E-S-T-E-L Analysis
Environmental
Technological
Legal
Politic
Economy
Sociocultural
Competitors duplicate
Applications limit
Cyber criminals
The disposal of nonworking electronic devices
China implements stricter emission laws.
Climate change disrupt transoceanic shipping and Apple’s supply chain.
Increase the level of regulatory, insurance and litigation costs.
Trade war
U.S and China
Politic regulation
Global Economy
Covid-19
Consumer buying power
Apple sales
Consumer preferences
Social trends
Five Forces Framework
Rivalry Among Existing Competitors
High Pressure
Other brands have strong ambitions.
There are little product discrepancy.
Consumer switching costs are low.
Threat of New Entrants
Low Pressure
The cost of switching to substitutes is high.
Substitute products have limited or single functionality.
The consumers have a low willingness to switch to.
Bargaining Power of Suppliers
Low Pressure
There is a huge global supply chain.
The industry places high importance on supplier profits.
Supplier products have little discrepancy.
Threat of Substitute Products
Low Pressure
The cost of switching to substitutes is high..
Substitute products have limited or single functionality.
The consumers have a low willingness to switch to substitutes.
Bargaining Power of Buyers
Middle Pressure
Consumer switching costs are low.
The proportion of profit from a single consumer is low.
Internet information transparency strengthens the cohesion of collective