TP1-Competitive Analysis&Co-opetitive Dynamics

P-E-S-T-E-L Analysis

Environmental

Technological

Legal

Politic

Economy

Sociocultural

Competitors duplicate

Applications limit

Cyber criminals

The disposal of nonworking electronic devices

China implements stricter emission laws.

Climate change disrupt transoceanic shipping and Apple’s supply chain.

Increase the level of regulatory, insurance and litigation costs.

Trade war

U.S and China

Politic regulation

Global Economy

Covid-19

Consumer buying power

Apple sales

Consumer preferences

Social trends

Five Forces Framework

Rivalry Among Existing Competitors

High Pressure

Other brands have strong ambitions.

There are little product discrepancy.

Consumer switching costs are low.

Threat of New Entrants

Low Pressure

The cost of switching to substitutes is high.

Substitute products have limited or single functionality.

The consumers have a low willingness to switch to.

Bargaining Power of Suppliers

Low Pressure

There is a huge global supply chain.

The industry places high importance on supplier profits.

Supplier products have little discrepancy.

Threat of Substitute Products

Low Pressure

The cost of switching to substitutes is high..

Substitute products have limited or single functionality.

The consumers have a low willingness to switch to substitutes.

Bargaining Power of Buyers

Middle Pressure

Consumer switching costs are low.

The proportion of profit from a single consumer is low.

Internet information transparency strengthens the cohesion of collective