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Brand Identity / Brand Elements - Coggle Diagram
Brand Identity / Brand Elements
Criteria for choosing brand elements
Memorability
Meaningfulness
a. nature of the product
b. attributes and benefits
Likability
Transferability
Adaptability
Protectability
Tactics for brand elements
Brand names
Concept behind the name
Surname
Descriptive
Invented
Conative
Bridge
Arbitrary
Brand naming guidelines
Brand awareness
a. Simplicity and ease of pronunciation and spelling
b. Familiarity and meaningfulness
c. Differentiated, distinctive, and uniqueness
Brand associations
URLs
Logos and symbols
Characters
Slogans
Packaging
Taste
Value
Consumption
Use
7.Jingles