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L3: Instructional Podcast - Coggle Diagram
L3: Instructional Podcast
Focus & Attention
Working Memory
Don't ask people to remember information from one place to another. They'll forget and get frustrated.
Too much sensory input will prevent focused attention
If asking someone to complete a task using working memory, don't ask them to do anything else until task is completed.
LIMITED
Cognitive Dissonance
It's difficult to change an engrained belief
Best avenue for belief change = commit to something small
People who are less certain of a belief tend to "dig in harder" and argue more. Don't just give evidence of an illogical belief.
Cog Dissonance = uncomfortable feeling when two ideas conflict with one another
Sounds
Can assign sounds to certain actions (ex: making a mistake)
Pick a sound appropriate to the amount of attention you need
High attention sound = important action (ex: something that can't be undone)
Be sure to change sounds around so user doesn't habituate to it and lose attention.
Strangers vs. People I know
People are "programmed" to pay special attention to friends and relatives
Social media about friends and relatives will be more motivating and garner more loyalty
Friends and relatives activate media prefrontal cortex (MPFC), which perceives value and regulates social behavior
Learner Experience
Mental Models
A model in your head of what something will look like/ act like
Based on incomplete facts, past experiences, and intuitive perceptions.
Come from prior experience with similar things or direct experience with product
Subject to change. Not everyone's is the same.
Used to make predictions
Do your research to understand mental models of target audience
Stories
Stories are the natural way people process information
Use a story if you want people to make a causal leap
Use stories to make info more interesting, fun, understandable and memorable
Brain Sync
Listening to someone talks helps your brain to sync with them which creates understanding.
Presenting info using audio where someone talks helps people understand it
DO NOT just rely on reading to make people understand info clearly
Laughter
Synchronous communication online should lead to more bonding if it allows for laughter
Jokes / humor unnecessary. Normal conversation and interactions produce more laughter than intentional humor.
If you want people to laugh, laugh yourself! It's contagious!
Anecdotes
Info process more deeply and remembered if there is an emotional hook
Find ways to provide message that will invoke emotions / empathy
Use anecdotes in addition to or in place of factual data
Music
Can be intensely pleasurable
Favorite music induces euphoria
Individualized - different reactions from different people
Anticipating pleasurable parts of music activates different areas of the brain than actually listening to it
Allowing people to add / use own music to products, activities, designs, etc is a powerful way to engage in positive experience
Kids Podcasts
Pick a topic passionate about
Make it appealing to BOTH parents and kids
Parents are the initial audience
Include jokes/ cultural references
DO NOT condescend or "dumb down"
Be authentic in your excitement
15 - 20 minutes is sweet spot for kids episode length
Find a kid-friendly way to engage
"Call to action" at the end of an episode
Asking and answering real questions
Use audio clips from kids
Prompt kids to brainstorm, design, draw, invent
Include a fun character in the podcast
Focus group it with kids
Logistics
Script it!
Include interview
Recording equipment
Microphone(s)
Headphones with mic
Editing software
Garageband
Find ways to incorporate music / sounds
Consider your audience - how will you keep them engaged?