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Intervention types - Coggle Diagram
Intervention types
Education/messaging
Indirect education
Train salespeople retailers
Educate energy coaches
Educate customer support
Improve digital support
Activate Word-of-Mouth (WOM) behaviour
Widen range infographics
Implement feedback market leads
Create new infographics
Long form media
Opinion papers
Popular mass media (YouTube)
New label
Sponsorships
Direct education
Search engine optimization
Long form media
Influence curriculum schools
Online calculation tool (input tech old lamp, output saving per burning hour/day)
Social media
LinkedIn
TikTok
Facebook
YouTube
Instagram
Owned channels (own GS website)
Incentivize
Donate
Per old lamp handed in
Per LED bought
Leverage commitments
Elections
Commitments
Gamification
Social Comparisons
Peer pressure/competition
Challenges
Guiness book of world records attempt?
Subsidies
Energy Measures EU
RREW
Energy coaches
Pride
Conspicuous consumption
Social norms
Personal values
Easier switching
Cooperation with other companies
Energy companies
ESCOs
Utilities
Home sustainability improvers/energy fixers
Solar
Heatpump
EV charging
Recyclers
Make handing in lamps easier
NGOs
Telephone providers (freebies for switching)
Employers
Cooperation with major HH managers
Rental companies
Housing corporations
Homeowners' associations
Student housing managers
New financing models
LaaS
Pay-as-you-save
Influence governmental tenders
Cooperation with information suppliers
PON | Telos
Regionaal energie loket
Choice architecture
Decision information
Translate information
Increased visibility/access
Provide social reference point
Decision structure
Change default (UE LED)
Change option related effort
Change range or composition of options
Change option consequences
Decision assistance
Provide reminders
Facilitate commitments