Please enable JavaScript.
Coggle requires JavaScript to display documents.
((Get wordy, The future is mobile. An increasing percentage of email opens…
-
The future is mobile. An increasing percentage of email opens take place on mobile apps (77% to be exact), where short and sweet subject lines thrive. Guaranteeing that your subject line gets cut-off on mobile apps—i.e. 50+ characters—is a great way to keep messages outside of your audience’s focus.
A prime example: “CELEBRATE THE MOST WONDERFUL TIME OF YEAR WITH OUR HOLIDAY AND WINTER INVITA…” We’d share the characters hidden beyond the ellipses provided by the email browser, but what do they even matter? Not that we opened the message to figure that out anyway.
-
-
-
targeting your emails you are engaging with customers who either need a second or third chance to get important information or have qualified themselves as interested because of a type of behavior that you can monitor
According to Smart Insights, the average sweet spot for companies tends to be 1-2 emails per week
many businesses, big and small, grapple with is how often they should be emailing their customers. When does it become one too many emails
-
You can find the “sweet spot” for your business by using metrics to judge how your email marketing campaigns perform, basing frequency on customer lifecycle, and segmenting your subscriber list
-
Subject lines may seem small in the grand scheme of your marketing strategies, but they have the power to make a world of difference, one way or another.
-
This time, ChatGPT acted as a good tool for knowing what not to write. It performed as asked and improved the copy. But the algorithm selected the most used phrases to technically answer my query. This collection of jargon lacks creativity and emotional appeal. The resulting copy is so overused and generic, it reads as meaningless noise, providing no differentiated reasons to work with them.
-
-