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SEO and SEM, Bibliography: - Coggle Diagram
SEO and SEM
SEO
Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic.
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SEO is the process of improving the visibility of a website in the organic (non-paid) results of different search engines.
The multiple SEO efforts contribute to creating an SEO friendly digital content strategy, devising a backlink strategy, even improving the experience of users who browse the site.
To say that an SEO strategy is effective, it must seek to generate qualified leads.
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SEM
SEM helps companies bring their products and services to the attention of audiences through paid search engine advertising. SEM is an online marketing strategy in which organizations buy targeted ad space at the top of search engine result pages (SERP).
SEM focuses largely on using paid advertising to increase traffic through services such as Google ads or Bing ads.
Importance of SEM
Digital marketing.
SEM campaigns attempt to expand the reach of digital marketing by identifying and using keywords that will attract the people most likely to be interested in the marketer's product or service.
High conversion rates
One of the biggest advantages of SEM marketing efforts is that they position an organization's product right in front of customers when they are ready to make a purchase.
Speed.
An SEM strategy often drives increased traffic more quickly than SEO, which can require long periods of time to analyze keywords and shape content to SEO research. SEM puts products and services right in front of customers immediately by placing them at the very top of SERPs.
Segmentation.
SEM campaigns can control what geographic location, language and online behavior to target, ensuring they only reach the users that might be interested in their product or services
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