Please enable JavaScript.
Coggle requires JavaScript to display documents.
Search engines - Coggle Diagram
Search engines
SEO
Search Engine Optimization
improve the visibility of a website
diferentes buscadores
focus on Google
organic results
relevance
specific search
keyword optimization
URL
faster load times
better user experience
authority
popular
number of links
off site
linkbuilding
sophisticated strategies
characteristics
Page load speed
relevant content
SEM
Search Engine Marketing
improve positioning
keywords
SEMRush
Google Keyword Planner
Ubersuggest
paid ads
Google Ads
search engine advertising
investment
maintenance expenses
paying for each click on your ads
place
Google Ads
column to the right of the page
band on top
center space.
type of content
advertisements
small number of characters
landing pages
impact
minimal elements
temporality
short/medium term results
insights
revealing idea