Please enable JavaScript.
Coggle requires JavaScript to display documents.
TOURISM MARKETING - Coggle Diagram
TOURISM MARKETING
Strategic marketing of tourism companies and products
Marketing mix in the strategic plan
Tourism promotion in the public and private sector
Promotion in the marketing mix of the company
Department of promotion of the company: transport, accommodation, among others
E-Marketing and E-Promotion of tourism companies and products
Offer approach: Web of tourism intermediation companies
Demand approach: cyber consumers of travel
Focus offer: Web of tourism companies suppliers
Links and tourism promotion
Operational marketing of tourism companies and products in specialized tourism fairs and shows
Fair typology
Optimization of investment in fairs
Decision factors for participation
Analysis of tourism fairs
Strategic marketing of tourist destinations
The marketing mix in the strategic plan
Source and host markets
Masterplan, strategic plan and promotion of destinations
Legal structure and legal conditions
Tourism marketing and product promotion
Promotion of tourism products
Distribution channels
Tourism markets and types of products
Operational marketing of tourism companies and products
CRM and Data Mining in marketing
Digital Tourism Marketing
Advertising communication management