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:checkered_flag:SEO & SEM, :black_flag:Bibliography:What Is SEO -…
:checkered_flag:SEO & SEM
:check:What is SEO?
:star:SEO stands for search engine optimization, it is a digital marketing strategy that allows us to influence search engines in an organic way, to improve the positioning of a page in search engines and improve visibility.
:check:What is SEM?
:star::Search engine marketing refers to the advertising campaigns that can be applied on different web pages with the help of search engines. Unlike SEO, this is not free but requires a certain amount of money to be invested.
:check:How SEO can help us?
:explode:Valuable and organic traffic
:explode:Can make you rank first in search engines.
:explode:If the strategy is good, we can generate effective and free traffic.
:explode:Keywords: Better combination of words
:check:Some examples of SEO
:explode:Keywords help us to make our web pages more visible to people.
:explode:For example, when searching for "soccer balls" the first thing that will come up are options of "Adidas", it is very different if we skip the word "soccer" as we will have other results.
:check:How it help us?
:explode:Offers better results by paying per visit to the search engine
:explode:First positions in search engines and pay per click
:explode:Reach new consumers
:check: Some examples
:explode:With the help or use of Google ads we can create an advertising campaign , we have to pay certain amount of money everytime a person gives a click on our website
:explode:For example if we search for "!Phone 14" on google we can notice that they have several anounces which are paid.
:explode:You can tell if it is SEM if it has the word "Ad" in the upper left corner.
:black_flag:Bibliography:What Is SEO - Search Engine Optimization? (2023, February 8). Search Engine Land.
https://searchengineland.com
Morris, W. (2022, August 22). SEO vs SEM: Differences and Best Practices. Elegant Themes Blog.
https://www.elegantthemes.com/
:fire::Francisco Costa-Digital Planning