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SEO AND SEM, BIBLIOGRAPHY:
Cyberlink.(2023) SEO and SEM. Obtenido de:…
SEO AND SEM
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Examples
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Display advertising on Google Ads, Bing Ads
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Fundamental Factors
Authority: refers to a website's popularity, measured by the number of links pointing to it, and can be improved with off-site SEO techniques like link building.
Relevance: refers to how accurately a website corresponds to a specific search query, and can be improved with on-site SEO techniques.
It refers to organic results based on a process to improve the web visibility on different search engines.
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