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Social media marketing SMM, Don’t forget: define your goals use…
Social media marketing
SMM
Techinques that target social networks and applications to spread brand awareness or promote particular products.
Need of SMM
Builds brand loyalty
Customers can find you
Sharable marketing
Gives you a winder reach
Trinity of digital marketing
SEO
SOCIAL
Content
Profiles & Bios
Try to use the same handle across all channels
Adding links
Include brand massaging
Pinned post
Make sure that fields are filled in completely and accurately
Compelling visual
Photos
Infographic
Videos
Types of goals with social media
Setting goals
Social media marketing goals
Branding
Branding is forever
Creates emotional ettachment
Consistent
Drives recognition
Defines your company
Marketing
Creates needs
Drives sale
Marketing strategies come and go
Drives your company’s message through various channels
Social metrics
Decision: link clicks, cost per click
Adoption: earned mentions, customer care
Considetation: # of engagements, types of engagements
Advocacy: earned impressions, reach, social UGC
Awarness: impressions, reach, cost per impression
How to know your audience
Income
Education
Location
Career
Age
Interests
Don’t forget:
define your goals
use metrics