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The Elements of Value, 0p3CARz, image, image, PONTIFICIA UNIVERSIDAD…
The Elements of Value
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Hypothesis
- The companies that perform well on multiple elements of value would have more loyal customers than the rest.
- Companies doing well on multiple elements would grow revenue at a faster rate than others.
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PONTIFICIA UNIVERSIDAD CATÓLICA DEL ECUADOR
Facultad de Ciencias Administrativas y Contables
International Marketing
Estefany Gabriela Arévalo
My favorite brand is Adidas and I consider that its value is high due to its good quality, which has caused its consumers to be loyal because they generate great satisfaction with each of their products.
