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attitudes - Coggle Diagram
attitudes
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Persuasive communication
- involves changing an attitude using verbal persuasion
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definition
an emotional response that influences behaviour and brings about an individuals typical actions towards an attitude object
- they can be positive or negative
- they are a learned response based on a belief about an attitude object
- they can last a lifetime but the meaning of them can be changed
examples
an athlete may have a positive attitude towards training as it is enjoyable and they believe that it benefits performance
a person could have a negative attitude towards women's weightlifting as they believe it to be a sport more suited to men
cognitive dissonance
- by changing one component of the triadic model, the whole attitude can be changed
- it is a good way to change the negative attitude because a person is motivated to restore balance between the attitude components