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Ethics in New Media - Coggle Diagram

- - - - Encompass promotional messages as part of computer-based games.
      - Brand communication within games is not only restricted to branded advergames, but can also appear in the form of advertising within the context of a game which is not brand related.
    - - Media forms that make use of mostly static web-pages, including:
        
        Text
        
        Images
        
        Video
        
        Audio Files
      - Distinguishing feature between traditional web-based media and social media is that the former are normally hosted on a server owned or operated by the advertising company.
    - - Relies nearly always on third-party.
      - A critical distinguishing factor is not only the use of a third-party owned and operated site, but also the motivation for visitors.
      - Users typically seek to primarily engage with their social network through the consumption of content created by other users.
    - - Using technologies such as:
        
        Near-Field Communication
        
        Bluetooth
        
        GPS
        
        Location-Based Media
      - Enable the delivery of push-notifications to mobile devices when the device is in a specified area.
    - - Uses different technologies
      - The effectiveness of a message channel effectively 'mutates', resulting in a loss of effectiveness.
  - - - Over the counter medicines --> cannot use celebrities or health care professionals to promote them
      - Prescription Only --> antibiotics.
      - Dangerous Drugs
    - - May also include non-social media data.
      - Questions center on ownership of data.
      - Permission to use data for unintended purposes
    - - Volume
      - Velocity
      - Variety
      - Value
    - - Technology - highlights the use of computing power relying on increasingly complex algorithms to 'gather, link and compare large data sets.'
      - Analysis - refers to the identification of patterns within these data sets to allow, specifically marketers, to draw sophisticated conclusions about relevant economic, technological and social patterns.
      - Mythology - credited with creating 'insights that were previously impossible, with the aura of truth, objectivity and accuracy.''
- - - - Branded Games
      - Particular ethical concerns with advergames arise because of the immersive nature of the games, time spent playing, the increasing sophistication of game-play, the social nature of some games and the potential targeting of under-age consumers.
    - - A more conventional form of product placement involving social media platforms has been the use of product placement in online content, notably to circumvent regulation or indeed the prohibition of product placement.
- - - - A fundamental principle of the sharing economy is the reviewing of the sharing by both sides.
      - On the one side such practices contribute greatly to openness and transparency; on the other side, all reviews are necessarily subjective and based on subjective biases.
    - - Relates to the release of previously unused resources into the economy.
    - - Arises from the business models of the transaction enablers themselves, falling into two broad groups: taxation and regulation.