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Alima - Coggle Diagram
Alima
Short Term Activities
1st Campaign
Campaign Info
Awareness Campaign
Date - Tir Or Mordad 1402
Channels
Digital
Sampling
POSM
E-Grocery Shops
Products
Squeeze Chedar
Squeeze Parmesan
Squeeze Pesto
Commercial Context
Alima Product Family Education
Sale Growth
Audience
Mass target for Digital Channels
Geo Targeted for BTL Channels
Communication
Squeeze
Color Your Food
Brand guidelines
N/A
Mandatories
N/A
KPIs
Impression/Reach
Leads
Sale Growth
Campaign Goal
Primary - Increase Alima Brand Awareness
Secondary - Lead Generation
Budget
POSM Budget Allocation is not Ready
Sampling Budget Allocation is not Ready
Digital Budget Allocation is Ready
E-Grocery Shops Budget Allocation is not Ready
2nd Campaign
Long Term Activities