Please enable JavaScript.

Coggle requires JavaScript to display documents.

Consumer Behaviour - Coggle Diagram

- - - - Level of income in the topic or purchase issud.
      - Social or Peer Pressure.
  - - - They are displayed on the users' screen after navigating away without acting following.
      - Advertisements' effectiveness is augmented by matching the presented offering to the consumer's interest.
    - - Advertising Value is defined as a general depiction of the relative worth of advertising to consumers.
      - The original AVM depicted 3 perceptual antecedents:
        
        Entertainment
        
        Informativeness
        
        Irritation
      - The SLR revealed that there are different studies that tackled AVM differently
        
        Linked the determinants to advertising value and then connected the latter to the attitude.
        
        Included advertising value as a mediator.
        
        Associated the factors directly to the attitude.
    - - Attitude - one's favorable or unfavorable reactions towards an object.
      - Subjective Norm - the notion that most peers agree or disagree with one's behaviour.
      - Perceived Behavioural Control - one's sense of ease or difficulty in performing the desired activity.
    - - Social anxiety that is triggered by the conviction that other people might be living better lives and enjoying themselves, while the individual feeling anxious is not present.
      - Scarcity and Urgency
        
        triggers a sense of urgency in individuals to purchase the advertised product.
      - Limited-time scarcity
        
        occurs as marketers persuade people to purchase by tying them to a time-limited bid.
      - Social Proof
        
        occurs when a person who is unsure of the right behaviour for a certain scenario looks to other to copy what they are doing and to provide assurance for his conduct, as a result, the higher the number of people who agree on a concept, the more likely it is to be accepted
      - Loss Aversion
        
        it is a cognitive bias where for humans, the pain of losing is psychologically twice as great as the joy of gaining it.
        
        the loss of an opportunity can be more painful than the gain of the same thing.
    - - To understand if the 6 factors formulate the retargeted advertising value and if this value predicts the young people's attitude towards retargeted advertising.
      - To analyse how young people's attitude towards retargeted, along with peer approval and their liberty to engage with these ads, can influence the intent to click on ads and ultimately affect their behaviour.