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Chapter D - Consumer Buying Behaviour - Coggle Diagram
Chapter D - Consumer Buying Behaviour
Characteristics
Social Factors
Groups + Social Networks
Family
Roles + Status
Personal Factors
Lifesyle
Personality + Self Concept
Economic Situation
Age + Lifecycle Stage
Occupation
Cultural Factors
Sub-Culture
Social Class
Culture
Psychological Factors
Motivation
Perception
Beliefs
Attitudes
Types of Buying Decision Behaviour
Variety Seeking Buying Behaviour
Dissonance Reducing Buying Behaviour
Complex Buying Behaviour
Habitual Buying Behaviour
Process
(5)
3. Evaluation of Alternatives
4. Purchase Decision
2. Information Search
5. Post-Purchase Behaviour
1. Need Recognition