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Chapter D - Business Buying Behaviour - Coggle Diagram
Chapter D - Business Buying Behaviour
Major types
Modified Rebuy
New Task
Straight Rebuy
Participants
Buyers
Deciders
Influencers
Gatekeepers
Users
Major Influences
Organisational Factors
Interpersonal Factors
Environmental Factors
Individual Factors
Business Buying Process
(8)
4.Supplier Search
3.Product Specification
5.Proposal Satisfaction
6.Supplier Selection
2.General Need Description
7.order Routine Specification
1. Problem Recognition
8.Performance Review
E-procurement
+
Online Purchasing