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Chapter E - Market Segmentation and Targeting - Coggle Diagram
Chapter E - Market Segmentation and Targeting
1. Segmentation
Demographic Segmentation
Age + Lifecycle
Gender
Income
Psychological Segmentation
Lifestyle
Personality
Social Class
Geographical Segmentation
Behavioural Segmentation
Benefits Sought
Occasions
User Status
Usage Rate
Loyalty Status
Segmenting International Markets
Economic Factors
Political + Legal Factors
Geographical Location
Cultural Factors
Requirements for effective segmentation: