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1.3.4 Distribution - Coggle Diagram
1.3.4 Distribution
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Online retail
for smaller producers who don't or cant' afford the costs of operating a website can use these existing sites (e.g. eBay)
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Be your own retailer
producers gain complete control over how their products are sold through setting up their own retail outlets
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From the Marketing mix, this concerns 'Place'
common mistake: an example like a grocery product is difficult to get on the shelves of the big four due to the level of competition - therefore the product may not reach the consumer
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Intermediaries
the businesses between the producer and consumer in a distribution channel, such as retailers