Type Animation

Project Objective

Animation should follow concept of portfolio and brand guidelines

Animation created in Photoshop, Animate or After Effects

Design and produce a promotional web animation

Include animated text and logo

  1. Research/Planning

Research 2D and 3D animation

Document plan for own animation development

Research online video advertising, reference 3 examples

  1. Develop/Experiment

Collect assets (fonts, graphics, sound)

Experiment with animation

Creative 5 concept storyboards, feedback

Finalise animation concept, software, social media choice

  1. Produce/Test

Develop final animation according to social media restrictions

Test animation in web application

  1. Feedback/Modification

Make modification

Write a rationale on effectiveness, technical and design challenges, future development

Collect 3 feedback

Describe potential of specialising in typography

Technical Specification

Colour: RGB

Size, ratio, max file size, video length depend on social media choice

Format: MOV/MP4

Due Date: Week 14