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Public Relations - Coggle Diagram
Public Relations
Public Relations
First they originated as press agents
PR as a communication tool
Its purpose is of establishing and maintaining good relationships
Instruments and Channels
Internal PR is a two-way communications activity.
Personal and oral communications are crucial factors in internal public relations
Communications through media: email and newsletters
Target groups, objectives, and tasks
Corporate and marketing PR
Marketing PR: Direct or indirect profitability of the public relations
Internal public relations are aimed at internal stakeholders
Budgets
Budget has to be fixed
Measurable objectives
Budgeting techniques
Historical comparison,
resources costing
action costing
Communications in times of crisis
Good strategy always takes into account a possible moment of crisis
Crisis management skills
Building awareness by intensive communications