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CHAPTER 10 Public relations - Coggle Diagram
CHAPTER 10
Public relations
Public Relations
Originated as press agent
PR as a communication tool
Purpose of establishing and maintaining good relationships
Target groups, objectives and tasks
Corporate and Marketing PR
MRK PR: The direct or indirect profitability of the PR
Internal PR is aimed at internal stakeholders
Instruments and channels
Internal PR:two-way comms. activity
Personal & oral comms: crucial factor in internal PR
Communications through media: email and newsletters
Budgets
budget has to be fixed
Measurable objectives
Budgeting techniques: Historical comparison, Resources costing, action costing, etc.
Comms in times of crisis:
Good strategy always take into account a possible crisis
crisis management skills
Building awareness by intensive comms
