Global Marketing Management
Pricing Strategies
Factors affecting global pricing
Pricing approaches
Price localization
Global Branding
Brand development
Brand positioning
Brand management in different markets
Market Segmentation
Identifying target markets
Cultural Considerations
Demographic factors
Global Marketing Planning
Environmental analysis
Operational Planning
Strategic planning
Product Adaptation and Standardization
Global product strategies
Local product customization
Benefits and challenges
Distribution and supply chain Management
Distribution channels
Logistics and transportation
Supply chain strategies
Global integrated Marketing Communication
Communication Strategies
Advertising and promotion
Cultural nuances in communication