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Outline 2 ways in which the audience affects their audiences in an…
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Explain and briefly evaluate the view that media representations of old age are negative. (16 marks)
Landis (2002) identified a number of stereotypes in reps of older people in TV and film . she describes typical portrayals as 'one dimensional' and identified certain types
- grumpy old man
- feisty old woman
- sickly old person
- mentally deficient
- depressed or lonley
- having wisdom
- busy body
- having a second childhood
Cuddy and Fiske (2004) showed that in the US, Tv programmes portrayed just 1.5% of their characters as elderly
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