Apple TNC Case study

Apple is headquartered in Cupertino, California but it also has a European headquarters in Cork, Ireland. They currently employ around 18000 people

Manufacturing

Manufacturing is completed mainly in developing countries such as China (Foxconn and Pegatron), with no Apple hardware being made in the USA hence the writing on the back of apple products 'designed in California, assembled in China'

Wages are lower

Land is cheaper to buy therefore it is cheaper to set up a factory

They have direct access to global markets

Trade restrictions can be easily avoided

china offered a special economic zone in Shenzen

Influence of Shell in Nigeria

Positives

Negatives

Number of suicides (14 since 2010) they did not try to address these apart from installing nets to catch the people)

Account for over a third of Nigerian economy

Directly provide 65 000 jobs locally

Spent over £1 Billion on improving infrastructure

Vast majority of highly paid jobs are not given to locals

Exploitation of workers (long hours/child labour

Oil spill in Niger Delta, bad for environment and environment

Apple tried t become more environmentally friendly through the 'green my apple' campaign which improved ranking in green electronics