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CASE STUDIES AND CONTENT ANALYSIS - Coggle Diagram
CASE STUDIES AND CONTENT ANALYSIS
Case studies = An in-depth investigation, description and analysis of a single individual, group, institution or event. tend to take place over a long period of time (longitudinal)
content analysis
coding and quantitative data
may involve simply counting up the number of times a particular word or phrase appears in the text to produce a form of quantitative data
the stage of content analysis in which the communication to be studied is analysed by identifying each instance of the chosen categories
Thematic analysis and qualitative data
theme = an idea that is recurrent
an inductive and qualitative approach to analysis that involves identifying implicit or explicit ideas within the data. themes will often emerge once the data has been coded
a research technique that enables the indirect study of behaviour by examining communications that people produce, for example, in texts, emails, TV and other media
case studies evaluation
strengths
case studies may generate hypotheses for the future study and one solitary, contradictory instance may lead to the revision of an entire theory
offer rich, detailed insights that may shed light on very unusual and atypical forms of behaviour
limitations
generalisation of findings is obviously an issue when dealing with such small sample sizes.
information that makes it into the final report is based on the subjective selection and interpretation of the researcher
the fact that personal accounts from the ppt and their family and friends may be prone to inaccuracy and memory decay. this means that evidence from case studies begins to look a little low in validity
content analysis evaluation
strengths
can circumnavigate many of the ethical issues normally associated with psychological research. most materials already exist with public access, no issues with gaining permissions
data then will be high in external validity
content analysis is flexible in the sense that it may produce both qualitative and quantitative data
limitations
may suffer from a lack of objectivity
data is studied outside the context within which it occurred. the researcher may attribute opinions and motivations to the speaker or writer that were not intended originally